WD Color Studyfor mobile hard drives
Mobile hard drives have become a lifestyle accessoirie. They have to match handbags as well as lap- and table tops. This bright color palette created for WD's harddrive, the "passport", tells the story of a journey "around the world, across the rainbow". The final colours are the result of intense research, intuition and endless mixing (Team: Thomas Overthun, Lukas Scherrer, Photo: Nicholas Zurcher/IDEO).