Storytelling

WD Color Study

for mobile hard drives

Mobile hard drives have become a lifestyle accessoirie. They have to match handbags as well as lap- and table tops. This bright color palette created for WD's  harddrive, the "passport", tells the story of a  journey "around the world, across the rainbow". The final colours are the result of intense research, intuition and endless mixing (Team: Thomas Overthun, Lukas Scherrer, Photo: Nicholas Zurcher/IDEO).

What
research, storytelling
Client
IDEO design team for WD
Year
2008